At Barb Tobi Coaching and Consulting, transformation begins with clarity.

Whether I am supporting an individual through change or helping an organization strengthen how people learn, my work starts from the same belief that everyone has the wisdom and capability they need to move forward. The real challenge is quieting the noise long enough to hear what matters and creating the structures that help it take shape.

Leadership and Performance Coaching

I’m a Certified Leadership and Performance Coach, credentialed through the International Coaching Federation (ICF), the global gold standard in professional coaching. My coaching blends neuroscience-informed tools, emotional intelligence, and deep human empathy to help clients reconnect with their inner compass so they can make decisions with confidence and lead with intention.

I partner with professionals navigating career transitions, leadership challenges, and life changes. Together we clarify what is true, align it with what is possible, and activate it in a way that feels grounded and sustainable.

Instructional Design and Learning Strategy

I bring more than twenty years of experience in healthcare and technology to my consulting work. My career has included instructional design and learning leadership roles at organizations including GE Healthcare and the University of Vermont Health Network, where I built enterprise learning programs, led instructional design teams, and supported leaders through complex organizational change.

These experiences taught me how people learn, how organizations grow, and what it takes to create clarity in the middle of complexity.

My consulting services support teams that want to:

• Build role-based training that actually sticks

• Strengthen learning programs during times of change

• Translate complex information into simple, actionable learning

• Align learning strategy with organizational goals

• Create courses, workshops and resources that are human-centered and easy to use

• Improve team capability through clarity, structure, and thoughtful design

Whether I’m designing a learning experience or coaching a leader, my approach is the same. I focus on clarity, compassion, and practical tools that help people grow.

How We Work Together
Our work together is a collaboration. You bring your goals and lived experience. I bring presence, curiosity, and the right tools for the work, whether that’s a coaching framework, a course design structure or a learning strategy. Together we create the momentum and structures that help you move forward with intention.

My work sits at the intersection of coaching, learning, and human development. If you're navigating a personal crossroads or building something new, we'll start with clarity and build from there.